The Lives of Digital Power Moms

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Key Highlights Include:
  • The modern mom market is 82.5 million women strong with $2.4 trillion spending power
  • Moms watch 38% more online video during the day
  • 65% of moms spend more on their kids than they do on themselves
  • 68% of moms will make an unplanned purchase based on a child's request
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