In the News

Total Beauty Media's February Issue Of Total Beauty Insider Shows Which Beauty Brands Are Successfully Marketing Online
Year-On-Year Sign-Ups To Monthly Newsletter Increase As Marketers Leverage Total Beauty's Essential Beauty Brand Data

Los Angeles, CA, February 24, 2010 - Total Beauty Media, Inc. (www.totalbeauty.com), the Web's leading beauty marketing company and fastest-growing premium Beauty network, today announced the release of its February issue of Total Beauty Insider (TBI), a free beauty business-to-business newsletter. Total Beauty Media reaches more than 5 million unique visitors each month. Data in the February issue of TBI is for the month ending January 31, 2010.

"Beauty marketers are constantly looking for ways to increase awareness for their brands online and Total Beauty is considered a top choice for brands, their agencies and their media buyers as they plan their online campaigns," said Total Beauty Media CEO Emrah Kovacoglu. "Subscribing to our free monthly newsletter is an invaluable resource for those looking to gain insights that help them better market their products." Read more...

Total Beauty Media's January Issue Of Total Beauty Insider Gives Beauty Marketers Valuable Data Surrounding All Beauty Products
Monthly newsletter e-mails marketers with essential beauty brand data

Los Angeles, CA, January 27, 2010 - Total Beauty Media, Inc. (www.totalbeauty.com), the Web's leading beauty information company and fastest-growing premium Beauty network, today announced the release of its January issue of Total Beauty Insider (TBI), a beauty business-to-business newsletter. Total Beauty Media reaches more than 5 million unique visitors each month and with the latest addition of www.latest-hairstyles.com to its network in November 2009, now represents the largest network of hair content websites. Other hair content websites already in the Total Beauty Network include short-hairstyles.com, 4hairstyles.com, TheHairStyler.com, and BeautyRiot.com.

Data in the January issue is for the month ending December 31, 2009. "Over the past 2 years, we've become an integral resource for beauty insiders," said Total Beauty Media CEO Emrah Kovacoglu. "Subscribing to our free monthly newsletter is one way that we share valuable market data around a brand's ability to get consumer attention and interest in its product offerings. Our reports have been found to help marketers plan their online marketing campaigns." Read more...

Announcing The First Ever TotalBeauty.com Beauty Awards
The first annual TotalBeauty.com beauty awards will be announced this March and voting will end on January 15.

The winning products will be awarded based on input from consumers and our editors. Here's how it will work. First, we'll start by gathering up the products our readers have rated highest on TotalBeauty.com. (This spans all beauty product categories -- everything from face cleansers to blow dryers.) Then, our editors will select the winners from the readers' top-rated products.

In order for your brand or product to be considered, make sure it meets these two criteria:

1. It must appear in Total Beauty's "product reviews" section. (Go to TotalBeauty.com and click the "Product Reviews" tab to find it.) If you don't see it there, please reach out to intern@totalbeauty.com with the product information and a jpeg and we'll be sure to add it.

2. It must have a competitive number of honest, well-informed ratings and reviews from customers who've tried your product. You can encourage your consumers to write reviews, so your products will be in contention for an award. Some brands send e-newsletters to their subscribers, with a link to their product pages on TotalBeauty.com, encouraging them to go post reviews. Others use Facebook, Twitter, or their brands' Web sites to encourage reviews. It's up to you.

Of course, Total Beauty is known for its honest, unbiased opinions. So we monitor reviews for spam/fake reviews, and check IPs and other technical clues to make sure reviews are coming from varied consumers who are real people.

Good luck!

Total Beauty's Monthly Rankings of Top Beauty Brands Offers Essential Tool for Beauty Marketers - November 09
Los Angeles, CA, November 30, 2009 -Total Beauty Media, Inc. (www.totalbeauty.com), the Web's leading beauty information company and fastest-growing premium Beauty network, today announced the release of its November issue of Total Beauty Insider (TBI), a monthly business-to-business newsletter. Data in the November issue is for the month ending October 31, 2009. "We're very proud of the way that our Total Beauty Insider has evolved to become an important tool for beauty marketers," said Total Beauty Media CEO Emrah Kovacoglu. Read more...

Total Beauty Hosts Its Second Annual Blogging Summit in New York
Total Beauty Media, owner of TotalBeauty.com, the most comprehensive beauty resource for women online, in partnership with L'Oreal Paris will be hosting its second annual Total Beauty Blogging Summit. Thirty five of the nation's top beauty bloggers will be attending seminars and workshops from Sept 9-10 in New York City.

Total Beauty's CEO and Founder, Emrah Kovacoglu commented, "our goal for this summit is to bring together top business and beauty experts to network, educate and support our blogger partners in the ever-evolving business of blogging about beauty." The summit will kick off with a NY Beauty Tour where bloggers will be introduced to leading beauty brands including Kiehl's, Chanel, Molton Brown, Victoria's Secret and Warren Tricomi, plus leading beauty public relations firm, Tractenberg & Co. In addition, the summit will offer a workshop day held at the L'Oreal Technical Center which will include panel discussions with leading experts on SEO, editing beauty content, PR and innovative online marketing strategies, cutting-edge technology tools and techniques, as well as an interactive session with L'Oreal Paris hair color experts, and sessions on beauty trend forecasting and new product launches.

TOTAL BEAUTY MEDIA, INC., THE LEADING WEBSITE FOR BEAUTY ADVICE AND UNBIASED PRODUCT REVIEWS, ANNOUNCES ACQUISITION OF TOP 10 BEAUTY SITE BEAUTYRIOT; ACQUISITION ENABLES BROADER REACH WITH CELEBRITY CONTENT.
Total Beauty also Closes Series C Funding to Continue Growth as the Web's Fastest-Growing Premium Beauty Network
SANTA MONICA, Calif., March 20, 2009 - Total Beauty Media, Inc., (www.totalbeauty.com) announced today the acquisition of BeautyRiot, Inc. (www.beautyriot.com), a beauty website providing women under 35 with virtual makeover tools, new hairstyles as well as celebrity news, advice and information. Total Beauty is the Web's leading beauty information company and fastest-growing premium Beauty network. Since 2007, it has provided compelling beauty advice and reviews covering hairstyles, skincare, makeup, anti-aging, body and more, and now reaches more than 4.2 million unique visitors a month. The company's database features more than 180,000 user-generated product reviews on 40,000-plus beauty products -- the largest on the Web today. The acquisition represents yet another milestone in the company's quest to bring the most comprehensive beauty information and advice to the widest audience. Read more...

Woo Hoo! New Numbers Released!
Total Beauty Media continues its growth momentum, overtaking leading beauty sites including Glamour, Glam and iVillage Beauty & Style in comScore ranking as of January 2009. Total Beauty ranked #7 by unique visitors in the Beauty/Fashion/Style category.

Total Beauty Media Selected One of the HOTTEST Companies in LA
Los Angeles, Jan 2009 -- Total Beauty Media, Inc. is nominated for start-up of the year by LAVA, the Los Angeles Venture Association. This yearly award honors the city's most promising new business. Chosen from a field of more than 100 nominees, this year's other finalists include SocialVibe (social media) and CFX Battery (next generation technology).

"We are honored to be recognized by this prestigious organization, and honored to be in such good company. It is a real acknowledgement of the tremendous job done by all our staff. Of course we want to win but the nomination itself is a great reward," said CEO and Founder Emrah Kovacoglu.

Total Beauty Media Expands Its Audience Reach and Depth
Los Angeles, Jan 2009 -- Total Beauty Media, Inc. adds NaturallyCurly.com and TheHairStyler.com to its media network. "These are really exciting additions to our network, and they further expand our ability to target highly motivated beauty consumers both via demographic and category," added Phil Del Rivo, EVP of Marketing and Media Services for Total Beauty Media, Inc.

Total Beauty Media Partners with AOL and Yahoo!
Los Angeles, Jan 2009 -- Leading portal sites AOL and Yahoo! both clearly recognize the value of Total Beauty Media, Inc.'s genuine editorial perspectives and unique library of user-generated beauty product reviews. Both portals are now featuring TotalBeauty.com content, and it is clearly proving popular with both audiences. "We are thrilled to have been chosen by AOL and Yahoo! to be among their premier beauty content providers. We bring an unbiased and unique voice to the mix of their beauty content. In return, we get tremendous awareness of our brand and traffic to Totalbeauty.com," said Judy Hsieh, VP of Business Development at Total Beauty Media, Inc.